"Conservatives, generally, are far more adept at politically reframing concepts by giving them snappy-but-misleading nicknames than liberals.
'Loony left'. 'Boom-and-bust'. 'Flip-flop'. 'Ground Zero mosque'. All simplifications or outright lies – but they worked. Like advertisers, the right seems breezily unconcerned about the truth of the slogan, provided it rings up a sale."
http://www.guardian.co.uk/commentisfree/2010/aug/30/charlie-brooker-buzzwords-blowhards
"The left, meanwhile, tends to respond by flinging back tired old insults.
Bastards! Fascists! Racists! This is wrong on several counts. For one thing, it's counter-productive. Nothing riles an anti-mosque demonstrator more than being called a bigot.
It's a grotesque, misleading smear on a diverse group of individuals – a bit like claiming all Muslims are terrorists"
"But worse than being insulting, it's just plain unimaginative. At least the right bothers to invent a new buzzword each time it wants to fart some monstrous new lie into the ecosystem. And they're often infuriatingly well-crafted buzzwords"
"...today's audience is too distracted to digest big lies. Now the trick is to cram as much misleading information as possible into a succession of tiny verbal snacks, inaccurate but memorable."